Includes articles and guides from some of the top applied data miners including Erik Thomsen, George Spofford, and Michael Berry
Tim Graettinger. Data mining creates information assets that an organization can leverage to achieve these strategic objectives. In this article, we address some of the key questions executives have about data mining.
In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy.
Jan Mrazek says privacy and performance are key issues in business intelligence and data mining for the Bank of Montreal.
Article by Dan Greening on data mining techniques applied to analyzing and making decisions from web data.
A variety of modeling technologies to create response, retention, and valuation models and marketing analyses. These include Statistical Networks, Linear Regression, Logistic Regression, K-Nearest Neighbor and C4.5 Decision Trees.
About.com presents a collection of original feature articles, net links, forum discussions and a chat room dedicated to data mining and data warehousing topics.
Web-datamining.net gather information and exchanges on Data Mining, Statistics and Knowledge Discovery, including publications, meetings and tools. In French and English
Information on data mining and CRM technology. Includes many articles and white papers
A collection of Data Mining links edited by the Central Connecticut State University